they're back

The G Rise Gena Jeans

They Go Low, We Go Lower...

Discover our range of ULTRA LOW WAISTED, HIP-HUGGING LOW RISE JEANS featuring the most desired "BOOT-FLARE" leg.

Low Rise? G Rise.

"Original Vintage"

NO.1 BESTSELLER

"ICE" is in high demand

The Ultimate Ultra-Light Wash

Now features copper hardware & bronzed stitching.
coming soon

"Runway"

OUT NOW

"First Rodeo"

A Mid-Light Wash with Extended Front Pockets & Flap Back Pockets.
choose your back pockets

"Bianca"

Featuring our OG Flap Pockets.